earthbath® Coat Brightening Shampoo adds extra sparkle and brilliance to coats of all colors. We blended a special selection of optical brighteners with gentle cleansers and lavender oil for a wonderfully aromatic and mild shampoo that helps brighten coats. This shampoo will leave your best friend’s coat shiny, soft, plush, and smelling naturally fresh. Will not wash off topical flea applications. Safe for all animals over 6 weeks old. Precautions: Avoid contact with eyes. Product is solely intended for use on coat and skin. Flush thoroughly with clean water if eye contact occurs. Keep out of reach of children. If swallowed (by humans), consult a physician. What goes into our products is just as important as what doesn’t. This product contains no soap, gluten, DEA, parabens, synthetic dyes, sulfates, or phthalates, and is animal cruelty free, for a better bath every time.